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2026",{"type":387,"value":394}," je Portorož gostil ",{"type":387,"marks":396,"value":397},[391],"28. Slovensko turistično borzo SIW",{"type":387,"value":399},", najpomembnejši poslovni dogodek slovenskega turizma. Dogodek je tudi letos povezal slovenske turistične ponudnike s tujimi organizatorji potovanj, turističnimi agencijami in drugimi poslovnimi partnerji z vsega sveta.",{"item":334,"type":401},"block",{"type":384,"children":403},[404,406,409,411,414,416,419],{"type":387,"value":405},"Letošnje borze se je udeležilo ",{"type":387,"marks":407,"value":408},[391],"160 tujih organizatorjev potovanj in turističnih agencij iz 35 držav",{"type":387,"value":410}," ter ",{"type":387,"marks":412,"value":413},[391],"160 slovenskih turističnih ponudnikov",{"type":387,"value":415},", v okviru osrednjega poslovnega dne pa je bilo izvedenih več kot ",{"type":387,"marks":417,"value":418},[391],"3.500 vnaprej dogovorjenih B2B sestankov",{"type":387,"value":420},". Kar četrtina tujih kupcev je prihajala z oddaljenih trgov, več kot 60 % pa se je dogodka udeležilo prvič, kar potrjuje vse večje zanimanje mednarodnega trga za Slovenijo.",{"type":384,"children":422},[423,425,427,429],{"type":387,"value":424}," Med predstavljenimi destinacijami je bila tudi ",{"type":387,"marks":426,"value":6},[391],{"type":387,"value":428},", ki je svojo raznoliko turistično ponudbo približala potencialnim poslovnim partnerjem z različnih svetovnih trgov. V okviru vnaprej dogovorjenih individualnih sestankov se je povezovala s predstavniki turističnih agencij in organizatorjev potovanj iz ",{"type":387,"marks":430,"value":431},[391],"Slovaške, Malte, Združenih držav Amerike, Italije, Nemčije, Madžarske, Nizozemske, Belgije, Češke in Poljske.",{"item":348,"type":401},{"type":384,"children":434},[435,437,440],{"type":387,"value":436},"V ospredju predstavitve je bila ",{"type":387,"marks":438,"value":439},[391],"raznolika in celovita turistična ponudba Štajerske",{"type":387,"value":441}," – od vrhunskih vinsko-kulinaričnih doživetij, bogate kulturne dediščine do aktivnega oddiha, pohodništva in kolesarjenja ter avtentičnih zgodb lokalnega okolja.",{"type":384,"children":443},[444,446,449,451],{"type":387,"value":445},"Posebna pozornost je bila namenjena predstavitvi ",{"type":387,"marks":447,"value":448},[391],"vinorodne Štajerske",{"type":387,"value":450},", kolesarskega produkta Drava Bike, nove daljinske pohodne poti Pohorje–Kozjak Trail ter aktualnih mednarodnih priznanj destinacije: ",{"type":387,"marks":452,"value":453},[391],"uvrstitvi Štajerske med tri najbolj zaželene evropske destinacije po izboru European Best Destinations 2026, Maribora kot vinske prestolnice Evrope 2026 in Ptuja kot najboljše mesto kulturne dediščine 2026.",{"item":361,"type":401},{"type":384,"children":456},[457],{"type":387,"value":458},"Poleg poslovnih srečanj je SIW tudi letos ponudil številne priložnosti za mreženje, izmenjavo dobrih praks in spoznavanje slovenskih turističnih produktov skozi študijske ture, namenjene tujim partnerjem. Namen dogodka ostaja krepitev poslovnih povezav ter vključevanje slovenskih destinacij v ponudbo mednarodnih organizatorjev potovanj.",{"item":370,"type":401},{"type":384,"children":461},[462],{"type":387,"marks":463,"value":465},[391,464],"emphasis","Udeležba na SIW 2026 je Destinaciji Štajerska omogočila nadaljnjo krepitev prepoznavnosti na mednarodnih trgih, vzpostavljanje novih poslovnih partnerstev ter utrjevanje položaja ene najbolj privlačnih in raznolikih turističnih regij Slovenije.",{"responsiveImage":467},{"srcSet":468,"webpSrcSet":469,"sizes":470,"src":471,"width":472,"height":473,"aspectRatio":474,"alt":344,"title":13,"bgColor":475,"base64":476},"https:\u002F\u002Fwww.datocms-assets.com\u002F98229\u002F1783576986-20260506_125720.jpg?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.25&fit=crop&w=1440 360w,https:\u002F\u002Fwww.datocms-assets.com\u002F98229\u002F1783576986-20260506_125720.jpg?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.5&fit=crop&w=1440 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